Bill Gates was right in that “Content is King,” and that it’s not exactly the engineers who create new hardware, applications and messaging protocols that have revolutionized the digital landscape.
You would think so, but that’s not exactly how it works. Yes, the engineers get their kudos for introducing something brilliant into the world, as they should. But then a new game begins. It’s a game for dominion over the new game. Who will leverage the strengths of this new platform, and become king/queen? And the interesting thing is, the game is open to the whole world, thanks to the Internet, and thus open for anybody who wants to fight for a claim to that title.
Imagine that an innovative engineer invents a new tool, maybe a new axe. And this new axe is so good that it can cut down anything. So the inventor sells a ton of these axes to regular people. And you would think that’s the end of this story. But no. Among the thousands or millions of these regular people who now have this amazing tool in hand, they can do whatever they want with it. In fact, it’s the one who creates the best “Use Case” with the axe that will win the most.
Whether the person uses this new tool for selfish gain, self-promotion or the good of the public … now that’s up to the person’s ethics. But most of the time, people just are fighting for the top spot … to claim all the rewards that come from being the top dog in this game. Individuals play. Businesses play. Corporations play. If you asked me, it’s a tool that shouldn’t be wielded lightly, and definitely not something that should solely be used for monetary gain.
Once somebody creates a new social world, like Facebook, YouTube, Instagram, TikTok … it actually gives a whole new group of people “opportunities” to capitalize on the invention. And these people who create content don’t have to do anything with technology or messaging protocol or application development, or any of that nitty-gritty engineering details. They work with a different set of rules. And that game, to be honest, in essence is a game that has been played as long as we can remember. The game of “Impression Management.” The game of “Branding”. The game of Public Relations. The game of “Image Creation.”
It sure is interesting. The one that I wanna play and master.
Uniquely in my case, I do care about the impact of media toward its viewers, and am personally keenly aware of all the negative impact that can come from irresponsible movie producers and TV creators. That whatever people watch impacts them on a cerebral and neural level.
To create the kind of media that impacts people beneficially in all levels and guide them toward the path of truth, freedom and creativity